You may say it’s the ‘buzz’ term in the food industry, but there’s no denying that organic foods are here to stay. The various side effects of large-scale farming and use of pesticides and fertilizers are being discussed all over the world. The end consumers are now aware of the benefits of eating organic, and most of them are willing to pay a premium for organic foods.
If you want to start a business in this sector, you can consider the concept of private labeling. For the uninitiated, private labeling is basically a setup, where a large manufacturer produces the items, which are then sold at the retail level by other brands called private-label brands. You can choose to sell private label frozen fruits and veggies, which are now being offered by some of the best manufacturers. Here’s what you need to know!
How does it work?
The concept is simple – You get your order from a manufacturer, who will then pack your products with your label details and dispatch the order as per the discussion. Most of the bigger brands that multiple packing facilities, depending on the locations, and some even have a higher number of repacking stations, where labeling is done. Private-label fruits and veggies are usually frozen and stored as per industry norms, for obvious reasons. You just need to pay the price that has been decided, and the retail costs will be decided by you.
Why private labeling?
Producing, procuring and selling organic foods isn’t always the easiest thing, especially when it comes to perishable items like fruits and veggies. By partnering with a supplier or producer, you can start your business from scratch, with no investment to be precise. Private labeling is a rather common practice in a number of industries, and you can actually have direct control on the selling prices, and eventually, the name and brand value is your own. For many sellers and retailers, who want to venture into organic food industry, this is by far the most amazing and practical choice.
The only thing that needs attention is the choice of supplier. Make sure that the company is a known one and it isn’t cutting corners. While selling something edible, quality is one aspect that you cannot afford to ignore, and it’s best to work with a seller or vendor, who maintains certain standards and also has a wide variety of fruits and veggies for sale.